Alex LuftA piece of the web dedicated to me… by me!

I am in the process of redesigning business cards for my personal training business - FunctionAll.  The creative question of the day is whether I should fill the card up with as much information as possible or keep it very simple and intriguing.

If I take route the vebose route, I would be filling the card up with some (if not all) of the following items:

• Company name
• Company logo
• My name
• Physical address
• Phone number
• Email address
• Website
• Information about the company and the principles behind it
• Services provided by FunctionAll

On the other hand, I would like to convey intrigue and curiosity about the company and its services and would do this by only including:

• Compay name
• Company “tagline” (motto)
• Company logo
• My name
• Website

The idea here is that I am able to convey information about my company and its services in much greater detail on the website, thus being the only place to go for the recipient of the card.  This would be analagous to Apple’s press invitations to special events: no details except the location of the event, its date, and an ever-so-slight hint (in “tagline” and/or image forms) about the event’s contents.  Sounds good so far, doesn’t it?  Well, it does have downsides.

As a friend explained to me earlier today, some (if not most) people just want to grab a card, find out what the company is all about, and make the decision right then: are they interested or not in the company and its services?  Do they keep the card or throw it away at the closest possible recycle bin without anybody seeing them do it?

I will try out both types of cards and report which one is turned out to be most successful.  Lucky for me, I can experiment in such ways.